Cookie Policy

Last updated: February 2026

1. What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They are widely used to remember information about you, such as your preferences or login status. Cookies can be session-based (deleted when you close your browser) or persistent (stored for a defined period).

2. Our Cookie Policy

TheShapeFormula uses only essential cookies required for basic site functionality. We do not use analytics, tracking, marketing, or profiling cookies. Our cookie usage is minimal and transparent.

3. Essential Cookies

Essential cookies are necessary for the website to function properly. These include:

  • Session Cookies: Maintain your session while browsing the site
  • Security Cookies: Protect against security threats and maintain site security
  • Preference Cookies: Remember your cookie consent choice

Essential cookies are set without requiring explicit consent because they are necessary for site operation. However, we still provide a cookie banner to inform you of our cookie usage.

4. Cookies We Do NOT Use

TheShapeFormula deliberately does not use:

  • Analytics Cookies: We do not use Google Analytics, Mixpanel, or similar services to track your browsing behavior
  • Marketing Cookies: We do not use cookies to track you for advertising or retargeting purposes
  • Profiling Cookies: We do not build profiles of your behavior or interests
  • Third-Party Cookies: We do not allow third parties to place cookies on your device through our site

5. Cookie Banner

TheShapeFormula displays a cookie banner to inform you of our essential cookie usage. The banner provides options to:

  • Accept: Accept essential cookies
  • Reject: Decline cookie storage (though essential cookies for security may still be used)
  • Learn More: Read this Cookie Policy for detailed information

Your consent choice is stored to avoid displaying the banner repeatedly. This preference itself requires a cookie, which is essential functionality.

6. How to Manage Cookies

You can control cookies through your web browser:

  • View Cookies: Most browsers allow you to view cookies stored on your device
  • Delete Cookies: You can delete cookies at any time through browser settings
  • Block Cookies: You can configure your browser to block most or all cookies
  • Clear Browser Data: You can clear all stored data including cookies when closing your browser

Note: Disabling essential cookies may impair website functionality.

7. Third-Party Cookies

TheShapeFormula does not use embedded third-party content (ads, scripts, trackers) that would place cookies on your device. We host all content directly. If any links on our site direct you to external websites, those sites' cookie policies apply to cookies placed by them.

8. Cookie Consent and Compliance

TheShapeFormula operates under UK GDPR compliance standards, which require transparent cookie disclosure and, for non-essential cookies, explicit user consent. Since we use only essential cookies, formal consent is not required, but we provide a cookie banner as a transparency measure.

9. Updates to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the website constitutes acceptance of updated terms.

10. Contact Us

For questions about our cookie usage or this policy:

TheShapeFormula
72 Willowbrook Road
Putney, London SW15 6RA
United Kingdom
Email: [email protected]
Phone: +44 20 8788 4293

11. Your Privacy Rights

For information about how we handle personal data collected through cookies or contact forms, please review our Privacy Policy. You have rights under UK GDPR to access, correct, delete, or restrict processing of your personal data.